I still cannot get over the fact that none of the old world MR agencies survive in their original form - the likes of MBA Pvt. Ltd, Mode, RCG have all been bought out by the big MNC chains, and are completely transformed. It has not just been "the collapse of the middle" - it also has been a surrender of the "small" agencies too. All the MR agencies now seem alike - the professional MNC cultures, the way business is impersonally driven by bottom-lines, the sophisticated HR processes, and the homogenised personalities running the businesses.
The brilliant and talented (and often quirky) individuals who started off enterprises such as MBA, Mode etc - with a few exceptions - continue to linger on as pale shadows of themselves surviving in an impersonal and homogenous environment.
The 80's and 90's were the heydays of the entrepreneur driven traditional MR agency. The beginning of the 21st century is the nadir for the entrepreneur driven MR agency in India - the only survivors being those who recognised the consolidation trends and quickly migrated to the on-line and KPO space where size is no longer an advantage.
Somehow I feel that the entrepreneur driven culture will be back soon in India. There has been so much of consolidation now - that it is but inevitable that the small agencies come back with a vengeance in India. Just wait and watch.
The brilliant and talented (and often quirky) individuals who started off enterprises such as MBA, Mode etc - with a few exceptions - continue to linger on as pale shadows of themselves surviving in an impersonal and homogenous environment.
The 80's and 90's were the heydays of the entrepreneur driven traditional MR agency. The beginning of the 21st century is the nadir for the entrepreneur driven MR agency in India - the only survivors being those who recognised the consolidation trends and quickly migrated to the on-line and KPO space where size is no longer an advantage.
Somehow I feel that the entrepreneur driven culture will be back soon in India. There has been so much of consolidation now - that it is but inevitable that the small agencies come back with a vengeance in India. Just wait and watch.
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