Thursday, April 23, 2015

Vada Pav & Strategic Thinking

Paresh Bhai looked at his investment with satisfaction. His investment in the Ganesh fast food outlet was a master-stroke. Its location next to the Sulabh Sauchalya (Public Toilets) was a major strategic advantage as he had shrewdly observed that people after a visit to the Sulabh Sauchalya wanted to fill up their stomach, and nothing better than an affordable Vada-Pav snacking joint right on its door steps.

Recently to cater to the health conscious he has also stationed a banana seller outside the Sulabh Sauchalya - and that too does brisk business from the many customers visiting the Sauchalya.  Why, there are some people who first have a snack, then go to the Sulabh Sauchalya, and then have a banana.  So it is good business.



He was only unhappy about one thing.  His partner Mishraji who runs the fast-food joint, has spelt the outlet name incorrectly in English (the Hindi is correct).  It is not "Ganesh Sneks" - but should have been "Ganesh Snakes" - he will tell Mishraji to correct that.

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