In my previous post I had described how certain individuals broke out from MBA and went on their own - leading to quite a bit of bitterness among erstwhile colleagues.
Interestingly, the other leading agency of those days - IMRB - too underwent a split around the same period with a large group of high-profile senior executives walking out to form MARG. However, IMRB recovered quickly from the shock and went from strength to strength - probably because it had a very decentralized management structure - or because the bitter feud between IMRB and MARG kept the adrenalin pumped up within IMRB and pushed it to greater heights.
Interestingly the various feuds which started between the parent organisations and the break-away set-ups are widely seen as one of the key reasons why the industry got caught up into what many outsiders to the industry describe as "an enduring petty mindedness" where the focus across agencies was - and still is - on one-upmanship rather than on the up-liftment of the MR industry. I am not sure whether this is the cause for the current dismal state of the industry - but I am sure there is a grain of truth somewhere that we allowed personality clashes to over-shadow the greater good of the industry.
Interestingly, the other leading agency of those days - IMRB - too underwent a split around the same period with a large group of high-profile senior executives walking out to form MARG. However, IMRB recovered quickly from the shock and went from strength to strength - probably because it had a very decentralized management structure - or because the bitter feud between IMRB and MARG kept the adrenalin pumped up within IMRB and pushed it to greater heights.
Interestingly the various feuds which started between the parent organisations and the break-away set-ups are widely seen as one of the key reasons why the industry got caught up into what many outsiders to the industry describe as "an enduring petty mindedness" where the focus across agencies was - and still is - on one-upmanship rather than on the up-liftment of the MR industry. I am not sure whether this is the cause for the current dismal state of the industry - but I am sure there is a grain of truth somewhere that we allowed personality clashes to over-shadow the greater good of the industry.
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